![]() Using game-thinking, we can apply those compulsive, exciting and rewarding elements of games to our events to stimulate active participation by the attendees. Games and gameplay are highly effective in creating active participation. Play, challenges, and games are a great remedy for social awkwardness because they provide permission for people to let go and get to know each other. You can facilitate a game experience that can create and stimulate a social interaction atmosphere. Similarly, the great majority of attendees highly desire the opportunity to make meaningful connections with others. The overwhelming majority of people (80%) play games to socialise. Richard Bartle, creator of the Bartle Test has studied why people play games and surprisingly less than 20% play games to win or get external rewards. Advergames can provide the engagement necessary to counteract “sleep mode” attendees. Engagement can be challenging, risky, exciting, social and is ultimately highly rewarding for everyone. It allows the attendee to become part of the experience, to actively generate their participation in the event. If you have ever experienced being a passive participant you will know that this is not a satisfying or fulfilling experience.Įngagement is the antidote to passive participation. It is very easy for an attendee to spend an entire event in sleep mode: shuffling through the exhibit hall, nodding through the sessions with no real attained knowledge and understanding. At worse, you are totally checked out and having the jingle from a 90’s shampoo commercial looping through your mind. ![]() At best, you are passively engaged, sitting listening and hopefully absorbing some learning. Have you ever been at an event and found yourself switching into “sleep mode”? This is a trance-like state in which you find yourself conserving your energy, sitting silently gazing at the speaker. This helps create better, more satisfying events. ![]() An advergame can be the perfect ice-breaker for both the sales team and the attendees, facilitating a more disarming atmosphere for positive brand association, data collection and awareness.įor the meeting planner, the goal is not to turn events into a game, but rather to use game elements and principles so that they are more effective at engaging attendees, staff, exhibitors, vendors and sponsors. Events are a perfect arena to practice gamification due to the fact that they typically put a group of people (often strangers) together for a short period of time to connect, learn and have fun. ![]() FUN BOOTH GAMES FOR A TRADE SHOW HOW TOThe central idea behind gamification is that games have a lot to teach us about how to make tasks more fun, engaging and fulfilling. There are multiple steps and prompts that need to be considered before the game is launched in order to set it up for the best ROI possible. Having an advergame definitely ticks all of these boxes but we would never present it as a “sure thing”. ![]() When representing your company, you want to be remembered by attendees for having an engaging, social, entertaining, competitive and conversation-starting component to your little piece of convention real estate. An advergame could be the very thing you need to set your booth apart from those around you. So you’ve decided that for the upcoming trade show, you really want your kiosk to stand out, so as to not get lost in a sea of mediocre stalls and setups throughout the convention. ![]()
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